Media making Society (Week 5)

 The role of "The Media" in our lives varies - as we learned in our media fast. Understanding how the media influences:  

  • What we see
  • How we see it
  • When we see it
  • Who gets to see it

Helps to understand how our lives are shaped by media factors. As we discussed during the Media Fast assignment, everything you ingest has an economic facet. If you look at who makes the money it can help you to think about the content from all perspectives. (There is that word again.)

Think about what shows up on your newsfeed. Only 10 years ago there was no such thing as a "newsfeed" that most people checked each day. 

What you expose yourself to is what you expect to see. 


Below is the trailer for What the Bleep - Down the Rabbit Hole.

Here is a link that should work for the whole movie. You will have to contend with French subtitles but I think that is interesting. 



So we get back to the idea of who gets to decide. We will be spending some time this week looking at how tastes change over time and how media helps us to do that. 

Here is an article by my friend Mo who talks about God of War and how as a game it changed over time. 

And here is how Twitter reacted to it. 


ASSIGNMENT 

ASSIGNMENT: Thinking about how media "gets" to you. 

OBJECTIVE: Dive deeply into looking at how tastemakers, gatekeepers, media conglomerates shape the way we think about things. 

DUE: Tuesday, Sept 29 to discuss in class. 

Read this chapter in your FREE book. 

Do the set of exercises at the bottom of the page. 

Answer all of the questions but do it with Adobe Spark and make a site with photos, links, and video examples. 

Use examples from the provided material and your own experiences. Three from the materials and 2-3 of your own. 

TWO paragraphs for each question. *


* Paragraphs are 4-6 sentences each.  



Comments

Post a Comment

Popular posts from this blog

The Hero's Journey

Image
  “To translate knowledge and information into experience: that seems to be the function of literature and art.”                               ―  Joseph Campbell ,  The Hero's Journey: Joseph Campbell on His Life & Work “A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.”    -Christopher Reeve- The Hero’s Adventure Basic Recipe Here is a basic recipe to demonstrate how the Hero’s Adventure plays out. This is a template you can apply to your own work-in-progress—you might be surprised by how closely it matches elements you already have in play. A messenger comes. The messenger might be human, or a message might come from an experience—like a brush with death or a dream. At any rate, something has gone wrong; the natural order of the world has been disturbed. A problem is presented. Perhaps something has been taken away fr...
Read more

Making an ad that persuades

Image
Let's work on making an advertisement for a great, new product CROWLEY'S COFFEE Your assignment is to create an ad for Crowley's Coffee.  Clarify who the target audience - who are you creating for (not yourself)  Are you targeting existing customers or new, prospective non-customers? There is a huge difference in how messages are presented between the two groups. Think also about who pays.  Clarify the Call to Action - (What do you want the audience to do?) You probably aren’t helping directly improve your organization’s bottom line if you aren’t asking the audience to do something.  Here is a great site talking about   making a tagline   (which is forever) and headlines (for an ad exclusively)  Being cliché and bland  are the first two mistakes, and you see them all over the place. No matter how powerful it sounds “ Innovation Through Computing ” isn’t memorable, and its the sort of line that will hurt you rather than help. Imitating other taglin...
Read more

How to think about taglines

Image
  Taglines help consumers feel more connected to brands. You might have noticed that, in television commercials, taglines are repeated ad nauseam. There is a reason for this. First, you have to know your brand: Purpose:  Why do you exist? Vision:  What future do you want to help create? What does the future look like? Mission:  What are you here to do?   Values:  What principles guide your "product"? What are the benefits of the product? C ommunicate benefits in your tagline. M&M’s famous tagline does this well: “The milk chocolate melts in your mouth, not in your hand.” There’s a clear benefit here. You can eat M&M’s right out of your palm without smearing chocolate all over your skin. You can see it in many of the best taglines.  Let's look specifically at McDonald's Depending on where you are the tag can change. And the tag changed many times over the years.  So what do we need to think about with Crowley's Coffee House? 
Read more