How to think about taglines

 

  • Taglines help consumers feel more connected to brands. You might have noticed that, in television commercials, taglines are repeated ad nauseam. There is a reason for this.
  • First, you have to know your brand:
  • Purpose: Why do you exist?
  • Vision: What future do you want to help create? What does the future look like?
  • Mission: What are you here to do?  
  • Values: What principles guide your "product"?


  • What are the benefits of the product? Communicate benefits in your tagline.
  • M&M’s famous tagline does this well: “The milk chocolate melts in your mouth, not in your hand.” There’s a clear benefit here. You can eat M&M’s right out of your palm without smearing chocolate all over your skin.


Let's look specifically at McDonald's





So what do we need to think about with Crowley's Coffee House? 

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