Making an ad that persuades

Let's work on making an advertisement for a great, new product


CROWLEY'S COFFEE

Your assignment is to create an ad for Crowley's Coffee. 



Clarify who the target audience - who are you creating for (not yourself) 
Are you targeting existing customers or new, prospective non-customers? There is a huge difference in how messages are presented between the two groups. Think also about who pays. 

Clarify the Call to Action - (What do you want the audience to do?)
You probably aren’t helping directly improve your organization’s bottom line if you aren’t asking the audience to do something. 

Here is a great site talking about making a tagline (which is forever) and headlines (for an ad exclusively) 



  • Being cliché and bland are the first two mistakes, and you see them all over the place. No matter how powerful it sounds “Innovation Through Computing” isn’t memorable, and its the sort of line that will hurt you rather than help.
  • Imitating other taglines is something small business owners love to do, but is almost never a good idea. Ripping off Wendy’s “Where’s the beef?” tagline with “Where’s the meat?” may seem like a great idea at first, but it only makes people think of Wendy’s, and makes you look completely unoriginal.
  • Self-centered taglines aren’t so bad when they are tied to huge companies, but they can sound awfully self-serving when tied to local ones. “The best tires in the world have Goodyear written all over them” is a self-centered corporate tagline, but it doesn’t make people think badly of Goodyear. “The smartest designer in Oregon” may have sounded like a great idea when you coined it, but it just makes you sound pompous and self-serving.
  • Too many words can become an issue, as long taglines aren’t as memorable. The Goodyear line I just referenced can be mentally shortened to “The best tires are Goodyear“, but “John Doe plumbing will fix your leaks, pipes, and shower, since 1986” doesn’t get compressed so well, and is completely forgettable.


Burger King = 

Subway = 

Nike = 

Because You’re Worth It = 
Gives You Wings = 
I’m Lovin’ It = 

How to write a rock-solid tag-line

You will write 30 tags each and come together to post your top 5 for Friday. 
 

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